Seminar on Management and
Strategic Planning for Retail
Transform the future of your business. Acquire practical tools and
a strategic vision adapted to the reality of the Hispanic market.
Expand your vision of the
Hispanic retail market
This seminar, designed exclusively by The Retail Academy, the Monterrey Institute of Technology, and EGADE Business School for members of The Hispanic Retail Chamber of Commerce, provides an arsenal of practical tools to develop effective strategies in key areas of your business.
KEY TAKEAWAYS
Strategic Planning
Learn to financially model and analyze productivity to plan your company’s growth.
Consumer Analysis
Interpret market research and Hispanic consumer analysis to make informed decisions.
Effective Merchandising
Develop and implement high-level merchandising management and assortment strategies.
Resource Management
Effectively manage your strategic resources to maintain an organized and profitable operation.
New Skills
Acquire critical knowledge in areas such as technology, supply chain, and finance applied to retail.
High-Level Networking
Connect and dialogue with other leaders from the Hispanic retail sector in an exclusive space.
Program Content
Modules 1-2: Strategy and Market Structure
Eight Ways to Win in Retail
Market Analysis and Structure
Segmentation and positioning
Evolution of online retail
Modules 3-4: Environment and Consumer Profilee
Impact of the change in the Economic Environment and Consumer Profile
The Changing Retail Environment
New retail formats
Global retail and international diversification
Modules 5-6: Technology and Market Research
Impact of Technology (Efficient consumer response, activity-based costing, collaborative planning)
Category management and strategic alliances
Market Research as a Tool for Strategic Planning
Monitoring of positioning and market share
Modules 7-9: Finance, Merchandising, and Growth
Financial Modeling and Productivity Analysis (DuPont Model)
Merchandising Management and Assortment Strategies (GMROI Analysis)
Strategic Planning for Growth: Processes and Tools
Meet the Expert Instructors
Rafael Castelltort Delgado
Director of the Retail Center, Tec de Monterrey
E-commerce expert with experience leading the digital transformation of Walmart de México and Organización Soriana.
Guillermo D'Andrea
Professor, IAE Business School, Universidad Austral
Researcher in company internationalization, retail strategies, and service marketing.
Martín Ricardo Zemborain
Professor of Commercial Management, IAE Business School
Ph.D. in Business from Columbia University. Specialist in strategic retail management and consumer psychology.
Start: October 20-24, 2025
Duration: 36 hours (4.5 days)
Up to 30 participants
Language: Spanish
Format: In-person
Location: Miami
Investment: $6,500